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Google Ads Fundamentals

II
by IICS India
Course Duration: 3h
Enrolled:123

Topics for this course

Google Ads Fundamentals

  • Lesson 1: Introduction to Google Ads (latest dashboard)
    08:40
  • Lesson 2: Working with our 1st campaign
    09:00
  • Lesson 3: Launching our 1st Ad, including complete setup, payment, send for review.
    03:50
  • Lesson 4: Working with Google Tag, and all methods to install it to our site
    07:10
  • Lesson 5: Extensive dashboard settings where we can tweak all settings
    03:00
  • Lesson 6: Tracking our Ads with our commerce platform
    06:00
  • Lesson 7: Working with campaign objective
    08:30
  • Lesson 8: Campaign settings, bidding, etc
    08:00
  • Lesson 9: Leveraging ChatGPT to power up Google Ad content
    05:30
  • Lesson 10: What are site-links? and how to power them up in Google Ads?
    08:00
  • Lesson 11: Planning keywords with Google Ads platform
    06:00
  • Lesson 12: Working with Google Ads audience manager
    04:30
  • Lesson 13: Decoding audience’s intent with latest tools
    07:00
  • Lesson 14: Breaking down Ad costs with Exclusion lists
    05:00
  • Lesson 15: Wrapping up the entire course
    01:30
  • Google Ads Fundamentals

Description

Welcome to Google Ads Fundamentals, a comprehensive course designed to give you a solid foundation in Google Ads. Over 3 hours, you’ll explore essential topics including account setup, ad auction mechanics, campaign management, keyword strategies, and effective ad creation. Whether you’re a beginner or looking to refresh your knowledge, this course will equip you with the skills needed to successfully run Google Ads campaigns.

What I will learn?

  • Introduction to Google Ads: Gain a foundational understanding of Google Ads and its significance in digital marketing.
  • Initial Setup: Learn how to set up your Google Ads account and deploy your first ad.
  • Ad Auction Mechanics: Understand the importance of Quality Score in determining ad success.
  • Campaign Management: Discover how to manage campaigns effectively to achieve your advertising goals.
  • Keyword Strategies: Learn the basics of conducting effective keyword research and utilizing match types.
  • Creating Ads: Get hands-on experience in creating search ads and utilizing ad extensions.
  • Bidding Strategies: Explore various bidding strategies to optimize your ad performance.
  • Competitor Analysis: Understand how to analyze competitor ads for strategic insights.
₹999.00 ₹2,600.00
  • Level
    Intermediate
  • Total Enrolled
    123
  • Duration
    3 hours
  • Last Updated
    September 20, 2025
  • Certificate
    Certificate of completion

Tags

Ads

Target Audience

  • Marketing professionals wanting to enhance their skills in Google Ads.
  • Business owners looking to leverage Google Ads for growth.
  • Digital marketers aiming for a structured understanding of Google Ads.
  • Anyone interested in gaining practical knowledge about running effective Google Ads campaigns.

Requirements

  • Basic understanding of digital marketing concepts.
  • Familiarity with online advertising terminology.
  • A computer with internet access to participate in online sessions.

IICS India is an online training programme for digital economy skills that aims to provide students the knowledge and abilities they need to succeed in the sector.

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iicscomputereducation@gmail.com

+91-9540299944

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