Topics for this course
Facebook Advertising Fundamentals
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06:00
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Lesson 2: Setting up an account on Meta Business Suite, and learning the ropes
07:00 -
Lesson 3: Learn to add required assets smoothly
06:30 -
Lesson 4: Meta Business Suite – settings in detail
05:30 -
Lesson 5: Getting Started with Automated Ads – New Feature
07:30 -
Lesson 6: Choosing goal while working with automated ads
07:30 -
Lesson 7: Working with Facebook’s new settings – Advantage+
06:00 -
Lesson 8: Setting goal – getting more messages and leads for our business
07:00 -
Lesson 9: Working with Facebook’s Audiences – Different Options
09:30 -
Lesson 10: Working with Custom Audience – Customer List
04:30 -
Lesson 11: Learning the ropes of working with LLA
06:30 -
Lesson 12: Starting with Ad Setup
08:30 -
Lesson 13: The best dimensions we will be working with – decoded
07:00 -
Lesson 14: Designing the Facebook Ad creatives – Software box mockups
12:30 -
Lesson 15: Using ChatGPT to draft Facebook Ad’s content
04:30 -
Lesson 16: Breaking down the audience layering mechanism
05:00 -
Lesson 17: Setting up Facebook Shop or Catalogue – Automated Process
05:40 -
Lesson 18: Working with Facebook experiments – A/B testing, and other techniques
03:30 -
Lesson 19: End-to-end Facebook & Instagram Ad setup
04:30 -
Lesson 20: A complete wrap-up of the course, and what all we learned
02:00 -
Facebook Advertising Fundamentals
Description
Dive into the world of Facebook advertising with our Facebook Advertising Fundamentals course. This intermediate-level course is designed to equip you with the essential skills and knowledge needed to create effective advertising campaigns on Facebook. Over the span of 3 hours, you’ll learn about critical components such as pixels, conversion APIs, catalog management, advanced targeting techniques, and competitive analysis. By the end of the course, you’ll be ready to take your Facebook advertising efforts to the next level.
What I will learn?
- Facebook Pixel: Understanding the importance of the Facebook Pixel and how to implement it effectively.
- Conversion API: Learn how to utilize the Conversion API to track and optimize conversions.
- Catalog Management: How to set up and manage product catalogs for dynamic ads.
- Advanced Targeting Techniques: Strategies for precise audience targeting to enhance campaign performance.
- Competitor Analysis: Techniques for spying on competitors to inform and improve your advertising strategies.
- Best Practices: Industry best practices for successful Facebook advertising campaigns.
₹999.00
₹2,600.00
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LevelIntermediate
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Total Enrolled123
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Duration3 hours
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Last UpdatedSeptember 20, 2025
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CertificateCertificate of completion
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Tags
Target Audience
- Marketing professionals seeking to enhance their Facebook advertising skills.
- Business owners aiming to leverage Facebook for customer acquisition.
- Digital marketers interested in advanced techniques for effective campaigns.
- Anyone eager to learn about the intricacies of Facebook advertising and improve their ROI.
Requirements
- Basic understanding of digital marketing concepts.
- Familiarity with Facebook Ads Manager.
- A computer with internet access to participate in online sessions.